Financial Projections
12-month financial projections across 5 growth scenarios
Exchange Rate: 18.5 ZAR per 1 USD
All financial figures are shown in both USD and ZAR. Starting point: 1,000 free users, 200 paying customers. Conversion rate: 1% from free to paid.
Select Growth Scenario
Paying Customers
490
Growth from 210 to 490
Total Revenue (12 months)
$125,606
ZAR 2,323,715
Total Profit (12 months)
$125,144
ZAR 2,315,173
Break-Even Month
Month 1
Profitable after this month
User Growth Trajectory
Revenue, Costs & Profit (USD)
Cumulative Profit/Loss (USD)
Month-by-Month Projections
| Month | Free Users | Paying | Revenue (USD) | Revenue (ZAR) | Costs (USD) | Costs (ZAR) | Profit (USD) | Cumulative (USD) |
|---|---|---|---|---|---|---|---|---|
| Month 1 | 1,000 | 210 | $6,901 | ZAR 127,677 | $11 | ZAR 300 | $6,874 | $6,874 |
| Month 2 | 1,150 | 222 | $7,296 | ZAR 134,972 | $11 | ZAR 300 | $7,269 | $14,143 |
| Month 3 | 1,322 | 235 | $7,723 | ZAR 142,876 | $11 | ZAR 300 | $7,696 | $21,839 |
| Month 4 | 1,521 | 250 | $8,216 | ZAR 151,996 | $11 | ZAR 300 | $8,189 | $30,027 |
| Month 5 | 1,749 | 267 | $8,775 | ZAR 162,332 | $11 | ZAR 300 | $8,747 | $38,775 |
| Month 6 | 2,011 | 287 | $9,432 | ZAR 174,491 | $11 | ZAR 300 | $9,405 | $48,180 |
| Month 7 | 2,313 | 310 | $10,188 | ZAR 188,475 | $11 | ZAR 300 | $10,161 | $58,340 |
| Month 8 | 2,660 | 337 | $11,075 | ZAR 204,891 | $11 | ZAR 300 | $11,048 | $69,388 |
| Month 9 | 3,059 | 368 | $12,094 | ZAR 223,738 | $11 | ZAR 300 | $12,067 | $81,455 |
| Month 10 | 3,518 | 403 | $13,244 | ZAR 245,018 | $11 | ZAR 300 | $13,217 | $94,672 |
| Month 11 | 4,046 | 443 | $14,559 | ZAR 269,337 | $11 | ZAR 300 | $14,532 | $109,203 |
| Month 12 | 4,652 | 490 | $16,103 | ZAR 297,912 | $11 | ZAR 2,800 | $15,941 | $125,144 |
Monthly Costs
Contabo VPS$6 USD
DirectAdmin License$5 USD
SA Bank AccountR300 ZAR
Total Monthly
$11 USD
+ R300 ZAR
Annual Costs
DomainsR2,000 ZAR
Legal & CIPC ComplianceR500 ZAR
Total Annual
R2,500 ZAR
~$135 USD
* Annual costs are added to Month 12 projections
Revenue Model Assumptions
Pricing Structure
Annual Plan$29/year
Monthly Plan$3.49/month
Plan Distribution
Annual Plan Adoption70%
Monthly Plan Adoption30%
Conversion Model: 1% of free users convert to paying customers each month. This conservative conversion rate accounts for the freemium model typical of WordPress plugins.
Key Milestone Analysis
Month 1
Paying Customers:210
Monthly Revenue:$6,901.44
Cumulative Profit:$6,874.224
Month 3
Paying Customers:235
Monthly Revenue:$7,723.04
Cumulative Profit:$21,838.639
Month 6
Paying Customers:287
Monthly Revenue:$9,431.968
Cumulative Profit:$48,179.647
Month 12
Paying Customers:490
Monthly Revenue:$16,103.36
Cumulative Profit:$125,144.478